Say hello to NÖVA

We founded NÖVA with a simple goal; to produce the first premium caviar from fish grown and nurtured in the pristine waters of our beautiful homeland, Estonia.


How it all began

It had long been a dream of ours to create our own caviar brand and after many years of waiting, the dream finally became a reality when we found the perfect aquaculture farm, deep in the countryside of Parnu. Together with our team of passionate, dedicated and expert local farmers along with a Japanese caviar master, we set out to create a new, luxury modern brand. The result was NÖVA Caviar, an elegantly superior blend of texture, aroma and taste, lovingly crafted by caviar lovers, for caviar lovers.

Purposefully sustainable

Having had the privilege of growing up in a country known for its enchanting forests, lakes, and ancient bogs, as well as the purity of its air and water, we know all about the importance of protecting our natural environment. It is, after all, the only one we have. That’s why at NÖVA, the way we produce our caviar is just as important as how it tastes. To minimise our environmental footprint, we practise low impact conscious farming which helps us to reduce energy and water consumption, but perhaps more importantly, to protect the majestic Sturgeon, on our farm, and in the wild.

Our mission

We’re here to demystify caviar so that our customers can learn about, appreciate and explore all the wonderful ways you can enjoy this amazing delicacy. However you like to enjoy your caviar, we guarantee that there is another, equally delicious way to experience it!


Welcome to the NÖVA family and thank you for joining and supporting us.


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